MAHALA Wine& formed part of the Nespresso marketing team from its launch to undertake the communication and public relations actions that would position coffee at the top end of the horeca and catering sector. It carried out the tastings and masterclasses for the press and professional public, and selected and trained the various brand ambassadors. It also provided the content and experiences to capture the B2C and office public, communicating the brand to more than 500 executives.