MAHALA Wine& carried out a communication and PR plan to improve the visibility of the DO Conca de Barberà in Catalonia and improve its image in the rest of the country. It helped the Regulatory Council to define its messages on landscape, heritage, varieties such as trepat as a flagship and its producers. Among its first actions, it organised a wine trip for the press and held several after-work tastings and apprenticeships for prestigious sommeliers.