MAHALA Wine& created a new visibility for the Costers del Segre D.O., carrying out a study of the new corporate identity, designing an exhibition stand, as well as a communication plan that included different activities, lunches and showrooms for press and professionals in Madrid and Barcelona. It also developed the technical secretariat of the Lleida Wine Route in collaboration with the D.O. and the tourism area of the Provincial Council to promote wine trips to the region.