As a parallel project to the group, we projected to the press the Palacio Quemado winery, a family-owned estate in Extremadura, for which we took care of the communication plan, product shipment and public relations.
D.O. Montilla-Moriles | D.O. Ribera del Guadiana
Legendary wines in Montilla-Moriles and estate wines in Extremadura
MAHALA Wine& proposed a consultancy work studying a new classification of its mythical wines to give them greater prestige and notoriety under the Alvear umbrella brand in which other commercial wines coexist. It also carried out a new communication plan to distinguish the legendary wines at the top of the pyramid, organised press lunches, rewrote its new messages around its traditional wines and reinforced its international and digital communication.
As a parallel project to the group, we projected to the press the Palacio Quemado winery, a family-owned estate in Extremadura, for which we took care of the communication plan, product shipment and public relations.
